How to create an instagrammable spot in your restaurant
In today's social media-driven world, creating an Instagrammable spot in your restaurant can be a game changer. It not only attracts social media-savvy customers but also generates free publicity through user-generated content. With the right design, you can turn your restaurant into a visual haven that customers can’t resist sharing.
Here’s how to create a picture-perfect, Instagrammable spot that’s bound to get people talking (and posting!):
1. Choose a Strategic Location
The first step in crafting an Instagrammable spot is selecting the right location within your restaurant. Ensure it’s accessible, visible, and doesn't obstruct the flow of service.
- Pick high-traffic areas: Near the entrance, by a window with natural light, or a central space that stands out.
- Lighting is key: Whether it’s natural light or well-placed artificial lighting, make sure the area is bright and flattering for photos. Soft lighting and warm tones work wonders for most restaurant settings.
Tip: If your space allows, consider creating more than one Instagrammable spot to give customers more options.
2. Align with Your Brand’s Theme
Your Instagrammable spot should reflect your restaurant’s personality and concept. Whether you run a cosy café, a fine dining restaurant, or a vibrant pizzeria, the design should stay true to your brand’s identity.
- Use consistent colours and decor: Choose a colour palette that matches your restaurant's interior and overall vibe. Bold, consistent colours tend to perform well on social media.
- Think of your audience: Is your clientele more trendy and youthful? Or do you cater to families? Tailor the theme accordingly.
Tip: Try creating a signature style or element that becomes synonymous with your restaurant’s brand. This will make your restaurant more recognisable in photos.
3. Incorporate Eye-Catching Features
To make your spot stand out, add elements that are visually striking and unique. Think of what will encourage your guests to take out their phones and snap a picture.
- Feature walls: These are great for creating a focal point. It could be a colourful mural, a living plant wall, or even an artsy neon sign with a fun quote.
- Textures and shapes: Think about textures like wood, stone, or lush greenery, and interesting shapes like curved booths or circular mirrors.
Tip: Murals and neon signs are highly popular for Instagrammable spots because they act as eye-catching backdrops.
4. Offer Fun Props and Accessories
Props can take a good photo and make it great. They allow customers to interact with the environment, making their experience more enjoyable and memorable.
- Display quirky props: Think hats, frames, fun cushions, or themed decorations that match your restaurant’s identity.
- Encourage creativity: Make the props easily accessible, so customers feel comfortable using them in their photos.
Tip: Make sure the props are durable and easy to clean, especially if you're expecting a lot of use.
5. Create an Interactive Space
Encouraging interaction with your space can enhance the Instagrammable experience even further.
- Pose-friendly features: Consider adding elements like swings, oversized chairs, or mirrors with quirky quotes that invite customers to interact.
- Room for creativity: Ensure the space is spacious enough for customers to take a variety of photos without feeling cramped.
Tip: The more creative your space, the more likely customers will share their photos online.
6. Promote Social Sharing
Once your Instagrammable spot is ready, make it easy for customers to share their photos and tag your restaurant.
- Display your Instagram handle and hashtag: Place a sign near the spot so that customers know exactly who to tag and which hashtags to use when sharing.
- Run contests: Encourage social sharing by offering a small prize for the best photo shared each month. This can create a fun, ongoing engagement with your customers.
Tip: Choose a hashtag that’s unique to your restaurant and easy to remember. Make it part of your brand.
7. Regularly Update the Spot
Your Instagrammable spot doesn't have to remain static. Keep it fresh by updating the decor for seasons, holidays, or special events.
- Seasonal updates: Change up the space for Christmas, Valentine’s Day, or even summer holidays with seasonal decor.
- Incorporate customer feedback: Pay attention to what photos your customers are sharing, and use this to improve or update the space.
Tip: Regular updates will keep your customers coming back for more, as they’ll want to see what’s new and exciting.
Turn Social Media into a Marketing Tool
Creating an Instagrammable spot in your restaurant isn’t just about making a visually appealing space—it’s about fostering engagement with your customers and turning them into advocates for your brand. With eye-catching design, interactive elements, and easy-to-share content, you can boost your restaurant’s visibility and create a community around your brand.
By following these steps, you’ll be on your way to building a social media-friendly environment that attracts diners and influencers alike, helping your restaurant stand out in an increasingly competitive industry.
